FORGET THE 4 P'S! WHAT ARE THE 4 C'S OF MARKETING?

As marketers, we’re all taught about the four pillars of business marketing. The 4 P’s- Product, Price, Place, and Promotion are ingrained in our memory from day one of our education in the...

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The Psychology of Color and How it Applies To Branding

 

 

Researchers have found that up to 90% of snap judgments made about products can be based on color alone, depending on the product. There is no arguing that, consciously or subconsciously,...

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Keeping Your Logo Up To Date In 2018 (and beyond)

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