Marketing Research Methods Part III – Mixed Methods

This article concludes our three-part series on marketing research methods. Following the blogs on primary and secondary marketing research methods, this article explores research designs that use...

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Marketing Research Methods Part II – Primary Research

In my previous blog, I provided an overview of marketing research, which includes secondary research, primary research, and mixed methods. The first of three articles in this marketing research...

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Marketing Research Methods: Part I- Secondary Research

July 28, 2017