Marketing Research Methods Part II – Primary Research

In my previous blog, I provided an overview of marketing research, which includes secondary research, primary research, and mixed methods. The first of three articles in this marketing research...

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Marketing Research Methods: Part I- Secondary Research

Marketing research is a complex group of responsibilities under the marketing umbrella. Indeed, marketing research supports all four “Ps” (product, price, promotion, place) and all four “Cs”...

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