Researchers have found that up to 90% of snap judgments made about products can be based on color alone, depending on the product. There is no arguing that, consciously or subconsciously, colors have a very powerful effect on the human brain. The emotions they draw are diverse, all-inclusive, and should remind us of how bland this world would be without them. Although colors have a wide array of emotional effects on people based on different variances, color psychology studies have found that there are some common associations and perceptions the vast majority shares. For this reason, color psychology and branding remain in a long-lasting committed relationship. Once you understand the importance of the two together, you'll be able to begin to truly architect reality by influencing and shaping consumer perception.
Check out the infographic below of colors and their various associations, then read more below about how some of the most recognized brands in the world have found so much success with a well thought out color choice.
What words from above can you associate with these brands based on their color?
What does the color of your brand say about you? Leave us a comment below!
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CATMEDIA is an award-winning Inc. 500 company based in Atlanta, Georgia. Founded in 1997, the company specializes in advertising, creative services, media production, program management, training, and human resource management. As a Women Owned Small Business (WOSB), CATMEDIA provides world-class customer service and innovative solutions to government and commercial clients. Current CATMEDIA clients include Centers for Disease Control and Prevention (CDC), Federal Aviation Administration (FAA), Office of Personnel Management (OPM), and the Department of Veterans Affairs (VA).