Video as a medium is one of the most efficient ways you can communicate to a mass audience and convey information. Within seconds, a viewer learns almost everything you want them to know about your brand, your goals, and your benefit to them. High-quality videos with engaging subjects and the right messaging can increase traffic to your website significantly, as professional caliber content both impresses and draws in your target audience.
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High Visibility on Social Media
Many social media platforms, notably Facebook, use algorithms that favor video formats. But even without the boost from these algorithms, evidence suggests that people are simply more likely to share and engage with video content than other kinds of posts. A video is 53x more likely to populate a Google search than a text article and 40x more likely to be shared on social media. This means that if you have a message you want to get out, video offers the best chances of being seen on major social media platforms.
Stories Are Your Friends
Stories are videos or photos that play for approximately ten seconds on various social media platforms, notably Instagram, Snapchat, and Facebook. They disappear after 24 hours and can’t be liked or shared, but people are more likely to watch them than to scroll to a post. Anecdotally at least, I can say I am more likely to watch a chain of Instagram stories than scroll through the feed. It’s a great way to get your brand seen and to message in a concise format.
Sponsored Video Ads
In the last decade, competition for attention online has gotten tougher than ever. In 2017 alone, video content took up 74 percent of online traffic. With an ever-crowding space, companies are competing just as much within their industries as without to get attention and boost their brands. Paid ads can be a leg up on the competition. This puts in a boost on social media platforms to get your content at the top of the stack and in front of people’s eyeballs.
Education and Tutorials
A great way you can connect with your audience is by posting educational tutorials or tips relevant to your industry. This simultaneously shows off your expertise in a subject, while also engaging viewers to learn more about you and your business. They are also easy to serialize, as there is never just one thing people need or want to learn about in your industry.
Call to Action
Failing to stick the ending is a common video marketing mistake. Your audience might be fully engaged in the content you put out, but if you fail to use that to motivate them into taking the next step, it will be all for naught. A call to action gives your viewers a next-step once they’ve watched your video. It can be as simple as directing your audience to your website for more information, or the ever present “Like, Share, or Subscribe.”
Video marketing is an exciting and interactive way for you to reach an audience, and thanks to the digital-technology boom of the last 20 years; it is more important and more cost-effective than ever to create video content for your brand. Do you want more information about video-marketing? Check out our website and tell us if we can use video to take your online marketing strategy to the next level.
CATMEDIA is an award-winning Inc. 500 company based in Atlanta, Georgia. Founded in 1997, the company specializes in advertising, creative services, media production, program management, training, and human resource management. As a Women Owned Small Business (WOSB), CATMEDIA provides world-class customer service and innovative solutions to government and commercial clients. Current CATMEDIA clients include Centers for Disease Control and Prevention (CDC), Federal Aviation Administration (FAA), Office of Personnel Management (OPM), and the Department of Veterans Affairs (VA).