ALL POSTS BY Shelby Vecchio

Shelby Vecchio

About Shelby Vecchio

Shelby Vecchio is the Graphic Artist and Animator at CATMEDIA. Her background includes digital design, animation, and fine art. At the University of North Carolina, Shelby earned her B.A in New Media focusing in computer animation.

The Brand Name-Game: How Visuals Solidify a Brand

February 19, 2019 1 Comment Shelby Vecchio

Branding, by definition, is “the process involved in creating a unique name and image for a product” (Business Dictionary). Your brand is the voice and personality of your organization and needs...

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Designing for a Target Audience

September 2, 2018 2 Comments Shelby Vecchio

What is a target audience?

A target audience is a specific group of people to whom a product, service, or brand is marketed in a variety of ways. In most aspects of an organization or business,...

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Graphic Artist vs. Graphic Designer

April 12, 2018

Understanding Data Visualization and Infographics

July 27, 2017

Let’s Get it Moving: Why Companies Should Use Computer Animation

July 27, 2017

Construct, Compose, Complete: A Basic Guide to Graphic Design

July 27, 2017