The Psychology of Color and How it Applies To Branding
Researchers have found that up to 90% of snap judgments made about products can be based on color alone, depending on the product. There is no arguing that, consciously or subconsciously,...
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Keeping Your Logo Up To Date In 2018 (and beyond)
INTRO
Why logos matter.
Logos are more than a tool to tell the audience that a product or service they consume is created by your brand. Logos act as an ambassador, sometimes performing as the...
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