In a business climate where miscommunication costs you time, money, and productivity, effective communication is critical.
Over the last few decades, workplace communications strategies have evolved as businesses sought to improve efficiency and reduce costs associated with sending correspondence back and forth. Traditionally, offices relied on “snail mail,” which refers to any mail that is delivered physically by the postal service.[i] Though this method of communication is easy to track, its characteristic “snail-like” pace makes it less than ideal.
“Well, what about email?” you may ask.
Email continues to be a useful internal communications tool, but imagine having a face-to-face conversation with an entire organization in the morning and hearing back from them by the end of the day.
What if you had a tool that could streamline and integrate office communications to meet the needs of your entire organization?
BAM Mail® (Browsable Attached Media) is a revolutionary tool designed to streamline internal communications in a way that is efficient and easy to use. It is an information portal delivered to designated inboxes in a self-contained PDF file with unlimited potential.
BAM Mail® provides a range of benefits that are inherent to the media. First and foremost, most PDF reader software is free. PDFs are also more accessible to users in another way, specifically for people with visual impairments. BAM Mail® can meet Federal requirements for Section 508 compliance because PDF files can be tagged and given audio descriptions to assist users that browse with a screen reader. BAM Mail® can also contain video and captioned for persons with hearing impairments.
BAM Mail®’s inherent interactive display, functionality, and instant recipient feedback connects organizations with their intended audience and gives them a voice while seamlessly integrating with existing web portals and communications tools. This makes it ideal for leadership communications and other internal communications such as briefings, company surveys, instructional training, and newsletters.
The importance of consistent branding should never be overlooked, even when developing an internal communications strategy. BAM Mail® is 100 percent customizable to fit your organization’s strategic messaging goals through personalized graphics, videos, documents, and links.
BAM Mail® can be branded with a company logo and all branding elements for both external and internal communications for all aspects of the communication, including:
- Rich documents
- Forms sent to multiple recipients
- Anonymous or identified feedback
- Content mastery via quizzes
- Certificates of completion
- Read-through receipts
Other benefits of BAM Mail® include:
- Environmental friendliness
- The ability to password protect documents
- The option for users to download and access the PDF offline
- Static appearance across operating systems and applications
- Supports video/animation
- Manageable file sizes
- Fixable (permanent) content
Example of a branded BAM Mail®
BAM Mail® is adaptable for various company roles and industries including C-level executives, human resources, training, business development, event planning, and higher education. Additionally, the tool may be customized for large or small business needs
Think about it. Wouldn’t it be great to interact with your employees on a regular basis all at once? BAM Mail® can help businesses increase employee engagement by cultivating a two-way communications strategy that nurtures the following key factors:
- Employees have necessary information to do their job efficiently.
- Staff is informed of organizational activities.
- Individuals and teams feel valued and respected by leaders who listen to their ideas and opinions.
- Employees understand better their specific role, as well as how that role fits into the organization’s broader needs and purpose.
- Colleagues share values with the organization and coworkers.
For example, one of our clients uses BAM Mail® to send a monthly leadership message to a global workforce of over 5,000 people. The message is delivered in a BAM Mail® that contains a 2.5-minute embedded video, giving the organization’s leadership and workforce important “face time.” Through the anonymous feedback feature, the staff has the opportunity to share their questions, feedback, and opinions on any organization-related topics like procedures, policies, and updates.
Given the ability to provide direct, immediate, anonymous feedback, employees voice their concerns and comments to upper management. Without this mechanism, it could take weeks or even months for an employee’s concerns about the organization to make its way up the chain to management via word of mouth or email. Without anonymity, some employees might even hold back on providing information allowing issues to ferment and grow more complex rather than being surfaced so that anagement could analyze and develop solutions.
In today’s market, the importance of robust internal communications is critical, and BAM Mail® has the features and capabilities to transform your organizational communications strategy into a productive, interactive experience.
Of course, there will always be instances where snail mail or standard email are the right choice—like sending out company holiday cards or quick message to confirm lunch plans or provide weekly status on projects. Certainly, all methods of communication serve a purpose. However, if your internal communications need something more, BAM Mail® offers a robust solution.
Want to learn more about BAM Mail® ? Click here for additional information.
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What are the most challenging communications within your organization? Share in the comments below.
CATMEDIA is an award-winning Inc. 500 company based in Atlanta, Georgia. Founded in 1997, the company specializes in advertising, creative services, media production, program management, training, and human resource management. As a Women Owned Small Business (WOSB), CATMEDIA provides world-class customer service and innovative solutions to government and commercial clients. Current CATMEDIA clients include Centers for Disease Control and Prevention (CDC), Federal Aviation Administration (FAA), Office of Personnel Management (OPM), and the Department of Veterans Affairs (VA).
[i]"Difference between Snail Mail and Email." Difference Between | Descriptive Analysis and Comparisons. N.p., n.d. Web. 27 July 2017.