The Psychology of Color and How it Applies To Branding

 

 

Researchers have found that up to 90% of snap judgments made about products can be based on color alone, depending on the product. There is no arguing that, consciously or subconsciously, colors have a very powerful effect on the human brain. The emotions they draw are diverse, all-inclusive, and should remind us of how bland this world would be without them. Although colors have a wide array of emotional effects on people based on different variances, color psychology studies have found that there are some common associations and perceptions the vast majority shares. For this reason, color psychology and branding remain in a long-lasting committed relationship. Once you understand the importance of the two together, you'll be able to begin to truly architect reality by influencing and shaping consumer perception. 

Check out the infographic below of colors and their various associations, then read more below about how some of the most recognized brands in the world have found so much success with a well thought out color choice. 

) Be informative and approachable-2

 

What words from above can you associate with these brands based on their color? 

 

redlogos

 

oragelogos

 

yellowlogos

 

greenlogos

 

bluelogos

 

purplelogos

 

 What does the color of your brand say about you? Leave us a comment below! 

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ABOUT CATMEDIA:

CATMEDIA is an award-winning Inc. 500 company based in Atlanta, Georgia. Founded in 1997, the company specializes in advertising, creative services, media production, program management, training, and human resource management. As a Women Owned Small Business (WOSB), CATMEDIA provides world-class customer service and innovative solutions to government and commercial clients. Current CATMEDIA clients include Centers for Disease Control and Prevention (CDC), Federal Aviation Administration (FAA), Office of Personnel Management (OPM), and the Department of Veterans Affairs (VA).

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Brittany Hester

About Brittany Hester

Brittany Hester is currently a Marketing & Social Media Specialist at CATMEDIA. She first worked with the company as the Production Designer on their first feature film Mnemosyne in September 2016. Since graduating Georgia State University in May 2015 with a Bachelor of Arts in Film Production as well as a minor in Marketing, Brittany has been working as a creative consultant, freelance artist and set designer. In her free time, she enjoys trying new restaurants and going on spontaneous adventures.

View all posts by Brittany Hester

Branding, Brand, Website Design, Graphic Design, Graphic Designer, Marketing and Advertising

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