Advertising is a crucial component to the success of any business, big or small, including commercial, non-profit, and governmental organizations. Advertising has made a huge impact on history as a whole and has existed for as long as there have been goods and services to sell. Modern advertising is much more complex than it was in the past. Advertising agencies are now responsible for developing brand and image positioning, managing public relations, and creating promotional ads in many media including print, radio, television, and digital (websites, social media, paid search, etc.). With so many different channels to promote products through, the importance of hiring advertising agencies to market your business is greater than ever. This blog will explain four reasons why hiring an advertising agency is not only valuable—but essential to the success of your brand.
1) Ad Agencies Have The Expertise You Need
Although some organizations choose to create their own advertising with an in-house team, hiring an advertising agency is generally a more beneficial course of action. Although you may be an expert on your company and the products it offers, employees at an ad agency are experts on communicating and promoting those products. Ad agency's creative thinkers have spent their entire career learning how to promote brands like yours. When you hire an ad agency, you are hiring an entire team of skilled marketing and media strategists who are dedicated to helping your business succeed. Remember, an ad agency only succeeds if its client succeeds. When hiring an ad agency, you place your brand in the hands of experienced, organized, strategic planners. If you are part of a compliance-based industry, having an ad agency partner with knowledge of your industry's regulations and compliance requirements provides additional value and peace of mind.
2) An Ad Agency Can Offer You An Unbiased Perspective
Organizations benefit from hiring an advertising agency even if they have an in-house marketing department since an outside ad agency provides an objective viewpoint along with additional creative minds to help the organization thrive. Having one or more fresh pairs of eyes to review and critique your branding strategy can be quite valuable in refining the messages and visuals of your marketing communications. By applying a variety of research techniques, including digital analytics, your agency team can test how messages resonate with your target market and make necessary adjustments. As internal representatives of the brand, you and your employees naturally have a biased view on your business, products, and overall brand image. An outsider view can help prevent pigeonholing your brand or firm, and help ensure your organization enjoys opportunities to expand your customer base. Therefore, hiring an outside agency can provide you with a new perspective on your brand and offer options on how to help it grow.
3) Hiring An Ad Agency Will Save You Time and Energy
Your employees may be better utilized by focusing on marketing strategies and engaging with internal and external stakeholders. An advertising agency is part of your strategic team and can manage all implementation tactics for you. The agency aims to ensure that campaign results provide a good return on your investment as the team adds value as an extension of your internal team. By translating creative concepts into effective messages and visuals, an advertising agency generates interest and attention in your organization and brand. The task of managing advertising, public relations, and other creative campaigns requires a great amount of effort. With a sharp focus on marketing and substantial experience from working with multiple clients, advertising agencies have developed efficient and effective systems to skillfully market your products and services.
4) Connections with the Media
This is a key benefit of hiring an ad agency. People in this field have connections with many other creative people and with media representatives. Developing and nurturing relationships with media representatives is a long-term process. An ad agency works with various media channels on a daily basis. This results in knowledge of the strengths of each media channel and engagement with media channel teams. Better relationships with the media and knowing what outlets to use in order to get information on your company’s products and services out to the right audiences brings about timely results.
Hiring an ad agency is an important aspect of managing your marketing, advertising, and public relations plans. People working in these creative jobs are accustomed to coming up with customized solutions for your marketing needs. Because they don’t have to split their time between advertising and other work, using ad agency personnel as an extension of your marketing team can be highly effective, saving you time, energy, and money. Advertising agencies do this kind of work every day and their people have dedicated their entire careers to learning how to reach specific audiences. They have efficient systems in place based on their experience with previous clients. An effective ad agency understands your company’s needs, including industry compliance issues, and is razor-focused on the needs of your brand. The importance of advertising and other marketing communications is critical in the digital age in which we all operate. Therefore, hiring an advertising agency to increase your customer base is more important than ever.
What aspect of an ad agency team is most important to you? Please share below.
CATMEDIA is an award-winning Inc. 500 company based in Atlanta, Georgia. Founded in 1997, the company specializes in advertising, creative services, media production, program management, training, and human resource management. As a Women Owned Small Business (WOSB), CATMEDIA provides world-class customer service and innovative solutions to government and commercial clients. Current CATMEDIA clients include Centers for Disease Control and Prevention (CDC), Federal Aviation Administration (FAA), Office of Personnel Management (OPM), and the Department of Veterans Affairs (VA).